When you decide to open a new website, one of the most important elements to plan is undoubtedly how the on page SEO settings should be.
If you haven’t had any experience with SEO before, don’t worry. In this article we created for you, “How to Adjust Internal SEO Settings of a New Site?” We will elaborate on the subject.
In our article, where we provide various information from beginner to advanced level, someone who has not even heard of the word SEO in his life will dominate all of the general SEO terms.
Whether you already own a website or not yet, with this checklist, everything is in your hands.
First of all, you must have a good grasp of the terms in order to understand on page SEO. Knowing the terms will move you forward 1-0 to get you from beginner to advanced.
What is On Page SEO?
On-page SEO; Simply put, it’s the site itself. Every code on your website is processed by search engine bots to create your internal SEO scorecard. You can reach your goals in a short time with on page SEO settings.
Websites with a successful page configuration appear on the first page in the SERP.
What is SERP?
SERP; means search results. For example, when you do a keyword search, thousands of results are called SERPs.
Setting Up a Newly Opened Site for SEO
If you have just opened a website, or if you are in the process of opening it, I will tell you “How to Make On Page SEO Settings in 15 Steps”.
1- Choosing Hosting
Hosting is an indispensable part of a website that provides the hosting and publishing needs of a website. When it comes to other items, you will actually understand the importance of this better.
- How Do You Know If You Are Not Getting Good Hosting Service?
- Slow responsive support team
- Support team that can’t solve your problems
- Support team that speaks money-oriented, not solution-oriented
- Unlicensed server software
- Conversational demeanor of the support team
- Hosting performance
- Hosting security
You Can check the content best hosting providers article
2- Software Selection (CMS)
You can have a blog, e-commerce or a website in different categories. “So which content management system (CMS) do you want to create your website with?” This may be one of the most important points to consider when starting your SEO roadmap.
But if we wanted to offer you the perfect solution, it would be WordPress. It is by far the most used content management system in the world, continuing to be developed by hundreds of thousands of developers every day.
If you want to create your website with wordpress infrastructure, you can start by buying WordPress Hosting right away.
3- Content Creation
If you have done a little research on “Content is King” SEO, you may have heard of this jargon. If content is king in SEO, the site is king. Google has increased the importance of content by reducing the rates of other criteria in the frequent updates it has made in the last 3-4 years.
In this way, what made Google number one was to move up the site that responded best when people searched for something. “Bad content down, good content up.”
While creating your content, you should definitely make sure that you can give the user an adequate response, and make the user use visual and other multimedia content within the content.
The most important point when creating content is how much information you can provide in that content. When dealing with a subject, it is very important to deal with it in all its details. Therefore, longer content is better quality content.
4- Creating Robots.txt
Use robots.txt to appear!
What is Robots.txt?
When a search engine bot wants to enter your website, it first checks the robots.txt file. Within these permissions, you can view and index the pages of your site by entering the pages you specify.
Dozens of search engines such as Google, Bing, Yahoo and Yandex will definitely visit your website. The bot, which can navigate fluently, makes frequent visits to your website.
In this way, when you add something new to your website, it is reflected in the google search results as soon as possible.
How to Create Robots.txt?
Creating robots.txt is actually a very simple process. First, create a robots.txt file in your website’s home directory. In the second step, determine the files you want to block and allow by using the codes below!
Allow : /
Disallow : /wp-admin
Disallow : /images
Sitemap : https://www.domain.com/sitemap.xml
Thanks to the code above, we prevented a robot from entering the wp-admin and images directory. We use the Disallow command when we want to block it, while we enter the Allow command when we want to allow it.
An important detail about robots.txt is that you must specify your sitemap directory. In this way, the sitemap is easily found by the robot that comes to the site and starts scanning the URL addresses there.
5- Create a Sitemap
The sitemap file in the robots.txt file is visited by Google bots. It scans the URL addresses that appear on the Sitemap one by one and ensures that they are indexed in Google.
Index: Search engine bots crawl a page and add it to its index.
If a page is not in the sitemap, it is very difficult to crawl. For this reason, it is important that you carefully choose what should and should not be included in the sitemap.
How to Create a Sitemap?
Creating a sitemap for WordPress is a one-time setup in a few steps. After making the necessary settings, each page is automatically added to the sitemap when it is created.
There are settings related to the sitemap in the SEO plugins you will use for WordPress. There is detailed information in the WordPress SEO Plugins heading.
6- Use Only 1 H1 Heading on Each Page
The H1 title tag is the largest and most magnificent title tag among the fonts. For this reason, what a page is about is decided by looking at the H1 heading.
Using multiple h1 headers
While it is not known what a page with no H1 title tag is about, the use of more than one H1 title causes confusion for search engines.
7- Adjust Keyword Density
When you want to optimize a page, you should use techniques such as title, description and paragraph.
When you want to make a hosting-related page, your keyword “Hosting” must be used more than once.
What is Keyword Density?
Keyword density is how long the keyword occurs within a page. According to Wikipedia data, the recommended keyword density is between 2-4%. According to these data, it is recommended to use 2-4 keywords for 100 words.
8- Check Your Indexes Frequently
It is an event that has happened to every webmaster or SEO Specialist at least once. Sometimes we may turn off the crawling of the page as a result of an accidental change. This is the last thing we want no matter what.
The biggest reason that can negatively affect a page’s ranking in any keyword is changing the page to noindex.
How Can I Find The Index Number Of My Site?
You can easily find out the instant index number of a website that belongs to you or your competitor. Just google the command below.
In this way, you can learn the current index number of domainname.com. If you want to know the index number of any site, you can search it as site:yourdomain.extension.
9- Add Important Keywords to Images as Titles
When you add an image to a page or article, always include the main keyword as the title. In this way, show the link between the keyword and the page.
Note: You can see this feature while adding images in WordPress. Special software or other CMSs may differ in the location of this feature.
10- Use Important External Links
You should link to authoritative sites related to the subject you want to tell. One of the world’s largest SEO tools, Ahrefs’ “How to Learn SEO?” You can see that he links to competitor sites in his article. There are thousands of examples of this.
Is Giving Backlinks Harmful?
On the subject, giving backlinks to enrich your content is beneficial, not harmful. But rest assured that you may incur losses as a result of giving too many links.
11- Add Your Social Media Links
Add social media links of your business or blog site, such as Facebook, Twitter, Instagram, Linkedin, to your site. In this way, you can increase interaction.
12- Use SEO Friendly URL
SEO Friendly URL means short and meaningful URL. It is seen that URLs that do not create confusion in terms of readability and intelligibility give more successful results.
Use of Unrecommended URLs
Recommended URL Usage
13- Include the Most Important Keywords in Your Title
Writing a meta title is very important in micro SEO. Meta titles are written in the largest fonts in Google search results. Therefore, it is the place that pays the most attention. Effective “How to Write a Meta Title?” If you ask, we will explain with examples.
Disrecommended Meta Header Usage Example
How Should the On Page SEO Settings of a New Site Be?
Recommended Meta Title Usage Example
For New Sites: How To Make On Page SEO Settings? [ 15 Techniques ]
Thanks to the recommended Meta Title use, we were able to reach the targeting we wanted in 2 different main words. In this way;
- On Page Seo Settings
- How to Make On Page Seo Settings?
- How to Make On Page Seo Settings of New Sites?
- On Page Seo Settings for new sites
We have achieved gains in many words such as. For this reason, when determining a title, you should definitely choose a title that is suitable for all your targeting.
14- Optimize Your Meta Descriptions
Meta descriptions, which we call meta description, are located under the meta title in Google searches.
Although Google deems it suitable for up to 160 characters in the past, it now determines the number of characters itself in recent years.
Accordingly, instead of writing a long meta description, you should write meta descriptions that can trigger enough.
15- First 100 Words Are Very Important
The first 100 words are very important to understand what the content is about. Google sees the first 100 words as a summary of the content. For this reason, when starting the content, the main keyword and side keywords should be used in the first 100 words whenever possible.
In this article, we talked about “How to Make On Page SEO Settings for New Sites?”. If you send us your current SEO questions in the comments section, we will be happy to answer them.